Content Marketing

The Content Brief Template That Gets Better First Drafts

Most content problems are brief problems. When a draft comes back off-target, the root cause is usually a vague brief that left the writer guessing at the audie...

How to Repurpose One Piece of Content Into Ten

The hardest part of content is the thinking — the research, the structure, the argument. Yet most teams use that thinking once and move on. Repurposing changes...

Measuring Content Performance: The Metrics That Matter

Content teams drown in metrics and starve for insight. Analytics tools offer hundreds of numbers, most of which answer no useful question. Measuring content wel...